TY - BOOK ID - 126749858 TI - Developing a product strategy : planning, production, promotion AU - Bahm, John F. AU - American Management Association (New York) PY - 1959 PB - New York: American management association, DB - UniCat KW - New products UR - https://www.unicat.be/uniCat?func=search&query=sysid:126749858 AB - ER -