TY - BOOK ID - 126694117 TI - On knowing the consumer AU - Newman, Joseph W. AU - Stanford university. Graduate school of business AU - Consumer behavior symposium (1964 ; Stanford University) PY - 1966 PB - New York: Wiley, DB - UniCat KW - Consumers UR - https://www.unicat.be/uniCat?func=search&query=sysid:126694117 AB - ER -