TY - BOOK ID - 126486526 TI - Product planning and management : designing and delivering value AU - Moore, William L. AU - Pessemier, Edgar A. PY - 1993 SN - 9780070430464 0070430462 PB - New York: McGraw-Hill, DB - UniCat KW - New products UR - https://www.unicat.be/uniCat?func=search&query=sysid:126486526 AB - ER -