TY - BOOK ID - 125287323 TI - Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support AU - Mizik, Natalie AU - Hanssens, Dominique M. PY - 2018 SN - 9781789904208 PB - Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing., DB - UniCat KW - Marketing KW - Data processing. KW - Exploration de données. KW - Exploration de données. UR - https://www.unicat.be/uniCat?func=search&query=sysid:125287323 AB - ER -