TY - BOOK ID - 123682242 TI - Sustainable marketing and customer value AU - Chattopadhyay, Subrata AU - Sondhi, Sundeep Singh AU - Dalal, Arunava PY - 2023 SN - 1003173314 100078584X 1003173314 1000785858 1032002441 PB - London ; New York, New York : Routledge, DB - UniCat KW - Green marketing. KW - Consumption (Economics) KW - Marketing KW - Environmental aspects. KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:123682242 AB - Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations. ER -