TY - BOOK ID - 12017757 TI - Branded customer service : the new competitive edge AU - Barlow, Janelle AU - Stewart, Paul. PY - 2006 SN - 1576754049 9786612298806 1282298801 1576758869 9781576758861 9781609943233 1609943236 1576752984 9781576752982 PB - San Francisco, Calif. : Berrett-Koehler, DB - UniCat KW - BUSINESS & ECONOMICS KW - Customer Relations KW - Customer services. KW - Business names. KW - Brand name products. KW - Customer service KW - Service, Customer KW - Service (in industry) KW - Services, Customer KW - Technical service KW - Customer relations KW - Brand names KW - Branded merchandise KW - Merchandise, Branded KW - Name brand products KW - Business names KW - Commercial products KW - Branding (Marketing) KW - Trademarks KW - Brands (Commerce) KW - Firm names KW - Trade names KW - Names UR - https://www.unicat.be/uniCat?func=search&query=sysid:12017757 AB - The author of the bestselling A Complaint is a Gift, (Over 100,000 copies sold) details how to create a definitive, recognizable style of service that reinforces a companies brand values every time a customer interact with an organizational representative. ER -