TY - BOOK ID - 120053446 TI - Crafting and executing strategy : the quest for competitive advantage : concepts and cases AU - Thompson, Arthur A. AU - Strickland, A.J. III AU - Gamble, John E. PY - 2013 SN - 9780077137236 007713723X PB - Boston, Mass. MacGraw-Hill/Irwin DB - UniCat KW - Business policy KW - Market research KW - Strategic planning. KW - Strategic planning UR - https://www.unicat.be/uniCat?func=search&query=sysid:120053446 AB - ER -