TY - BOOK ID - 119262274 TI - Geschichtspolitik als Unternehmenskommunikation : Krupp im 20. Jahrhundert/ PY - 2023 SN - 3111207196 3111205584 9783111207193 PB - Mùˆnchen : De Gruyter Oldenbourg, DB - UniCat KW - Fried. Krupp AG. KW - Business communication. KW - Germany. UR - https://www.unicat.be/uniCat?func=search&query=sysid:119262274 AB - There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. ER -