TY - BOOK ID - 1189168 TI - Marketing communications : decision-making as a process of interaction between buyer and seller PY - 1972 SN - 0471184012 9780471184010 PB - New York (N.Y.): Wiley DB - UniCat KW - Marketing KW - Advertising KW - Decision making KW - 659.02 KW - -#SBIB:309H2812 KW - 658.8 KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Publicity. Information work. Public relations--?.02 KW - Marketing, consumentengedrag, consumentisme KW - Marketing. Sales. Selling. Distribution KW - Advertising. KW - Decision making. KW - 658.8 Marketing. Sales. Selling. Distribution KW - 659.02 Publicity. Information work. Public relations--?.02 KW - #SBIB:309H2812 KW - Decision-making in marketing KW - Publicité. KW - Prise de décision. KW - Marketing - Decision making UR - https://www.unicat.be/uniCat?func=search&query=sysid:1189168 AB - ER -