TY - BOOK ID - 1185435 TI - Competitive Marketing : A Strategic Approach. PY - 1988 SN - 0044451172 PB - Boston Unwin Hyman DB - UniCat KW - Marketing KW - Management. KW - John O'Shaughnessy KW - reclame KW - publiciteit KW - marketing KW - management KW - 766.01 KW - Marketing management KW - Management KW - Business logistics UR - https://www.unicat.be/uniCat?func=search&query=sysid:1185435 AB - ER -