TY - BOOK ID - 118344241 TI - Sartorial fandom : fashion, beauty culture, identity AU - Affuso, Elizabeth AU - Scott, Suzanne PY - 2023 SN - 0472903381 0472056042 0472076043 9780472903382 PB - Ann Arbor : University of Michigan Press, DB - UniCat KW - Fashion design KW - Costume design KW - Fashion KW - Fans (Persons) KW - Subculture KW - Popular culture KW - Beauty culture KW - Self-perception KW - Social aspects KW - Clothing KW - Self-concept KW - Self image KW - Self-understanding KW - Perception KW - Self-discrepancy theory KW - Self-evaluation KW - Cosmetology KW - Beauty, Personal KW - Beauty shops KW - Cosmetics KW - Culture, Popular KW - Mass culture KW - Pop culture KW - Popular arts KW - Communication KW - Intellectual life KW - Mass society KW - Recreation KW - Culture KW - Subcultures KW - Ethnopsychology KW - Social groups KW - Counterculture KW - Aficionados KW - Devotees KW - Enthusiasts (Fans) KW - Supporters (Persons) KW - Persons KW - Hobbyists KW - Style in dress KW - Clothing and dress KW - Design KW - Clothing design KW - Dress design UR - https://www.unicat.be/uniCat?func=search&query=sysid:118344241 AB - In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans' relationship to these items and industries. Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures. ER -