TY - BOOK ID - 118277714 TI - Social marketing : principles and practice for delivering global change AU - Hastings, Gerard AU - Domegan, Christine. PY - 2023 SN - 1003200087 100084790X 1000847861 9781003200086 9781032059662 9781032059679 1032059664 1032059672 PB - London : Routledge, DB - UniCat KW - Social marketing. KW - Cause related marketing KW - Marketing, Social KW - Social cause marketing KW - Marketing KW - Social marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:118277714 AB - Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty; The critical capacity to analyse the origins, workings and future of our economic system; Contemporary case studies from around the world demonstrating how change happens; Reflective questions and critical thinking tasks to aid understanding. This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings. ER -