TY - BOOK ID - 11688669 TI - The comprehension and miscomprehension of print communications : an investigation of mass media magazines. AU - Jacoby, Jacob. AU - Hoyer, Wayne D. PY - 1987 SN - 080580143X PB - New York (N.Y.) Advertising educational foundation DB - UniCat KW - 659.3 KW - 658.81 KW - #SBIB:309H402 KW - #SBIB:309H2820 KW - #SBIB:309H513 KW - Mass communication. Informing, enlightening of the public at large KW - Sales organization KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... KW - De reclameboodschap: algemene werken KW - Verbale communicatie: leesbaarheidsonderzoek KW - Advertising, Magazine. KW - Deceptive advertising. KW - Mass media. KW - 658.81 Sales organization KW - 659.3 Mass communication. Informing, enlightening of the public at large KW - Advertising, Magazine KW - Deceptive advertising KW - Mass media KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Advertising, Fraudulent KW - False advertising KW - Fraudulent advertising KW - Misleading advertising KW - Truth in advertising KW - Advertising KW - Corrective advertising KW - Magazine advertising KW - Periodical advertising KW - Periodicals KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, UR - https://www.unicat.be/uniCat?func=search&query=sysid:11688669 AB - ER -