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TY  - JFULL
ID  - 116266
TI  - Journal of marketing.
AU  - American Marketing Association.
AU  - American Marketing Society.
AU  - National Association of Marketing Teachers.
PY  - 1936
SN  - 00222429 15477185
PB  - New York : American Marketing Association,
DB  - UniCat
KW  - Marketing
KW  - Advertising. Public relations
KW  - Periodicals
KW  - Périodiques
KW  - Periodicals.
KW  - Marketing.
KW  - 658.8
KW  - 659
KW  - #ETEW:TSCAT
KW  - #A70265
KW  - #TS:KTEW
KW  - #BA02332
KW  - ABB9012
KW  - Reclame. Public relations
KW  - Business, Economy and Management
KW  - General and Others
KW  - Marketing and Sales
KW  - Trade and Commerce
KW  - -658.8005
KW  - Electronic information resources
KW  - E-journals
KW  - Business, Economy and Management.
KW  - Marketing and Sales.
KW  - Consumer goods
KW  - Domestic marketing
KW  - Retail marketing
KW  - Retail trade
KW  - Industrial management
KW  - Aftermarkets
KW  - Selling
KW  - Périodiques
KW  - EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E
KW  - Absatzwirtschaft
KW  - Konsumgütermarketing
KW  - Marketingpolitik
KW  - Verbrauchsgut
KW  - Verbrauchsgütermarketing
KW  - Absatzpolitik
KW  - Absatzplanung
KW  - Verkaufsplanung
KW  - Absatz
KW  - Marketing - Periodicals.
KW  - Economie politique
KW  - Konsumgütermarketing
KW  - Verbrauchsgütermarketing
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:116266
AB  - The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?
ER  -