TY - BOOK ID - 113176373 TI - Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing AU - Kilpatrick, Bruce AU - KeĢllezi, Pranvera AU - Kobel, Pierre PY - 2023 SN - 303107422X 3031074211 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Antitrust law.. KW - Data protection KW - Competition, Unfair.. KW - Law and legislation. KW - Competition KW - Competition, Unfair KW - Competition law KW - Fair trade KW - Unfair competition KW - Unfair trade practices KW - Commercial crimes KW - Commercial law KW - Industrial property KW - Torts KW - Advertising laws KW - Habeas data KW - Privacy, Right of KW - Anti-trust law KW - Trusts, Industrial KW - Trade regulation KW - Law and legislation KW - Law KW - Private international law. KW - Conflict of laws. KW - International law. KW - Comparative law. KW - Information technology KW - Mass media KW - Artificial intelligence. KW - Telemarketing. KW - Internet marketing. KW - Big data. KW - Trade regulation. KW - Private International Law, International and Foreign Law, Comparative Law. KW - IT Law, Media Law, Intellectual Property. KW - Artificial Intelligence. KW - Digital Marketing. KW - Big Data. KW - International Economic Law, Trade Law. KW - Regulation of trade KW - Regulatory reform KW - Consumer protection KW - Deregulation KW - Data sets, Large KW - Large data sets KW - Data sets KW - Online marketing KW - Web marketing KW - World Wide Web marketing KW - Electronic commerce KW - Marketing KW - Electronic marketing KW - Telephone marketing KW - Direct marketing KW - Telematics KW - Telephone selling KW - AI (Artificial intelligence) KW - Artificial thinking KW - Electronic brains KW - Intellectronics KW - Intelligence, Artificial KW - Intelligent machines KW - Machine intelligence KW - Thinking, Artificial KW - Bionics KW - Cognitive science KW - Digital computer simulation KW - Electronic data processing KW - Logic machines KW - Machine theory KW - Self-organizing systems KW - Simulation methods KW - Fifth generation computers KW - Neural computers KW - Technology and law KW - Comparative jurisprudence KW - Comparative legislation KW - Jurisprudence, Comparative KW - Law, Comparative KW - Legislation, Comparative KW - Law of nations KW - Nations, Law of KW - Public international law KW - Choice of law KW - Conflict of laws KW - Intermunicipal law KW - International law, Private KW - International private law KW - Private international law KW - Legal polycentricity KW - Civil law UR - https://www.unicat.be/uniCat?func=search&query=sysid:113176373 AB - This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. ER -