TY - BOOK ID - 110557051 TI - Media of the masses PY - 2022 SN - 1503631451 9781503631441 9781503629431 1503629430 1503631443 9781503631458 PB - Stanford, California DB - UniCat KW - Audiocassettes KW - Cassette tape recorders KW - Mass media KW - Sound recordings KW - Social aspects KW - History KW - Egypt KW - Social life and customs KW - Audio discs KW - Audio recordings KW - Audiorecordings KW - Discs, Audio KW - Discs, Sound KW - Disks, Sound KW - Phonodiscs KW - Phonograph records KW - Phonorecords KW - Recordings, Audio KW - Recordings, Sound KW - Records, Phonograph KW - Records, Sound KW - Sound discs KW - Audio-visual materials KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Cassette decks KW - Cassette players KW - Cassette recorders KW - Cassette tape decks KW - Magnetic recorders and recording KW - Tape decks, Cassette KW - Tape recorders, Cassette KW - Audio cassettes KW - Audiocassette recordings KW - Audiocassette tapes KW - Audiotape cassettes KW - Cassettes, Audio KW - Compact audiocassettes KW - Audiotapes KW - Égypte KW - Ägypten KW - Egitto KW - Egipet KW - Egiptos KW - Miṣr KW - Southern Region (United Arab Republic) KW - Egyptian Region (United Arab Republic) KW - Iqlīm al-Janūbī (United Arab Republic) KW - Egyptian Territory (United Arab Republic) KW - Egipat KW - Arab Republic of Egypt KW - A.R.E. KW - ARE (Arab Republic of Egypt) KW - Jumhūrīyat Miṣr al-ʻArabīyah KW - Mitsrayim KW - Egipt KW - Ijiptʻŭ KW - Misri KW - Ancient Egypt KW - Gouvernement royal égyptien KW - جمهورية مصر العربية KW - مِصر KW - مَصر KW - Maṣr KW - Khēmi KW - エジプト KW - Ejiputo KW - Egypti KW - Egypten KW - מצרים KW - United Arab Republic KW - Cassette tapes (Audiocassettes) KW - Tapes, Cassette KW - Archives. KW - Cassette Tapes. KW - Egypt. KW - History. KW - Media. KW - Middle East. KW - Music. KW - Popular Culture. KW - Sensory History. KW - Sound. KW - Technology. UR - https://www.unicat.be/uniCat?func=search&query=sysid:110557051 AB - "Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"-- ER -