TY - BOOK ID - 108877367 TI - Consumer insight : how to use data and market research to get closer to your customer AU - Stone, Merlin AU - Bond, Alison AU - Foss, Bryan PY - 2004 SN - 9780749442927 0749442921 PB - London: Kogan Page, DB - UniCat KW - Consumer behavior KW - Market research KW - Customer relations - Management KW - Marketing research KW - Database marketing KW - Customer relations KW - Marketing research. KW - Database marketing. KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:108877367 AB - ER -