TY - BOOK ID - 10847662 TI - Tourism : the business of hospitality and travel. AU - Cook, Roy A.. AU - Hsu, Cathy H.C. AU - Marqua, Joseph J.. PY - 2014 SN - 9781292039503 1292039507 PB - Harlow Pearson DB - UniCat KW - 379.85 KW - toerisme KW - hospitality management KW - overnachtingswezen KW - attracties KW - destination management KW - transport KW - toerisme - algemeen KW - PXL-Media & Tourism 2014 UR - https://www.unicat.be/uniCat?func=search&query=sysid:10847662 AB - Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. ER -