TY - BOOK ID - 107923247 TI - The sustainable marketing concept in European SMEs : insights from the food & drink industry PY - 2018 SN - 9781787540385 1787540383 9781787540408 1787540405 9781787540392 1787540391 PB - Bingley : Emerald Publishing, DB - UniCat KW - Applied marketing KW - Marketing KW - Small business KW - Green marketing KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Environmental aspects KW - Business & Economics KW - Sales & marketing. KW - General. UR - https://www.unicat.be/uniCat?func=search&query=sysid:107923247 AB - The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability. ER -