TY - BOOK ID - 10657136 TI - The source of success : five enduring principles at the heart of real leadership AU - Georgescu, Peter. AU - Dorsey, David PY - 2005 SN - 0787980374 9780787980375 9786610279364 1280279362 0787981338 9780787981334 PB - San Francisco : Jossey-Bass, DB - UniCat KW - Leadership. KW - Success. KW - Management Styles & Communication KW - Management KW - Business & Economics KW - Growth (Psychology) KW - Personal development KW - Personal growth KW - Self-improvement KW - Conduct of life KW - Fortune KW - Failure (Psychology) KW - Fear of success KW - Ability KW - Command of troops KW - Followership KW - Leadership KW - Success KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:10657136 AB - In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee-a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reserv ER -