TY - BOOK ID - 1045365 TI - Advertising, promotion and supplemental aspects of integrated marketing communications PY - 2003 SN - 0030352711 9780030352713 PB - Cincinnati (Ohio) South-Western Publishing Company DB - UniCat KW - Communication in marketing. KW - Sales promotion. KW - Advertising KW - Direct marketing. KW - Advertising. Public relations KW - Reclame KW - Promotie KW - Marketingcommunicatie KW - Geïntegreerde marketing KW - Geïntegreerde communicatie KW - Casestudies KW - Communication in marketing KW - Direct marketing KW - Sales promotion KW - #SBIB:309H2812 KW - Marketing KW - Selling KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Direct mail campaigns KW - Mail-order business KW - Advertising, Direct-mail KW - Direct selling KW - Marketing, consumentengedrag, consumentisme KW - Casestudy KW - Sport UR - https://www.unicat.be/uniCat?func=search&query=sysid:1045365 AB - ER -