TY - BOOK ID - 101499479 TI - Semantic media : mapping meaning on the internet PY - 2023 SN - 1509542582 9781509542581 1509542574 9781509542574 PB - Cambridge : Polity press, DB - UniCat KW - #SBIB:309H500 KW - #SBIB:309H103 KW - De theoretische benadering van code en boodschap: algemene werken KW - Mediatechnologie / ICT / digitale media: sociale en culturele aspecten KW - Semantic Web KW - Internet KW - Semantic Web. KW - Technological innovations. UR - https://www.unicat.be/uniCat?func=search&query=sysid:101499479 AB - Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices. ER -