TY - BOOK ID - 101482017 TI - True story : how a pulp empire remade mass media PY - 2022 SN - 9780674268012 0674268016 PB - Cambridge (Mass.): Harvard University Press, DB - UniCat KW - Médias. KW - Macfadden, Bernarr KW - Sensationalism in journalism KW - Mass media KW - Pulp literature, American KW - Health in mass media KW - Physical fitness KW - Macfadden, Bernarr, - 1868-1955 KW - Macfadden, Bernarr Adolphus, KW - History KW - Macfadden, Bernarr, UR - https://www.unicat.be/uniCat?func=search&query=sysid:101482017 AB - "Focusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden's magazines-featuring fitness tips, celebrity gossip, and sensational "true" stories-created an enduring editorial template and powered worldwide demand for interactive American media"-- ER -