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Product strategy --- branding --- Reclame --- Vormgeving --- brand names
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This dissertation by Alina Pranovich explores the challenges and developments in digital colour reproduction for 3D printing, specifically focusing on translucent materials and special effect colorants. The research aims to improve the accuracy of colour previews before printing by developing empirical models for colour representation based on material properties such as thickness, absorption, and scattering coefficients. The work has significant implications for both medical and aesthetic applications, such as the fabrication of customized prosthetic body parts. The primary audience includes researchers and professionals in the fields of material science, digital printing, and visual computing.
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"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"--
Advertising --- Branding (Marketing) --- Brand name products.
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This book covers the current escalation of social problems related to the unstable political situation, economic crisis, as well as growing problems related to the state of the natural environment (existential climate crisis; pollution of land, oceans, and the atmosphere; severe declines in biodiversity) which requires a new rethinking of the sustainable tourism paradigm, in relation to the realities of the modern world, based on the practices observed in the tourist services sector. „Tourism is like fire, you can cook food on it, you can also burn down your house”—says the proverb. On the one hand, it allows for the regeneration of physical and mental strength of visitors, as well as provides funds for the economic development of the destination, but on the other hand, it contributes to a lot of damage to the geographical environment. The period of "stopping" of tourism during the lockdown caused by the COVID-19 pandemic allowed many areas to be relieved of the tourist traffic, which resulted in the observed revitalization of the natural environment, but also huge social and economic problems in destinations that are largely dependent on income from tourism. The rapid resurgence of tourism after the pandemic restored revenues but also caused many social tensions. The problem of overtourism returned, and residents protested, calling for "tourists to go home." The entire tourism system requires a thorough analysis of the complex consequences of its development. This book presents many challenges facing contemporary tourism. Its theoretical and practical aspects provide a useful knowledge base for both researchers studying changes in tourism and practitioners in the tourism services sector. The content also serves as an inspiration to search for optimal solutions aimed at the sustainable development of contemporary and future tourism.
Environmental management. --- Tourism. --- Management. --- Sustainability. --- Environmental geography. --- Environmental education. --- Environmental Management. --- Tourism Management. --- Sustainability. --- Integrated Geography. --- Environmental and Sustainability Education.
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