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This project thesis was conducted in the frame of an internship for the project of la Ferme des Loups. The latter is a building, recently renovated to become a zytho-bistro-naturo-touristic complex in the village of Forêt. The main activity of the place will be driven by its microbrewery and the launch of a range of beers called “La Louve” (the she-wolf). Therefore, in order to start a marketing strategy, a set of 3 interactive digital communication tools were created: a legend (storytelling), social media accounts (Facebook and Instagram), and a website.
The aim of this paper is to find good practices for the three tools to properly develop and handle the marketing strategy of la Ferme des Loups. 
The scientific literature about the three topics was analyzed and allowed to note elements to take into consideration for each. Unfortunately, due to the Covid-19 crisis, the storytelling and social media parts could not be practically measured to confirm the theory and to see how it can specifically apply in this case. 
However, in addition to the scientific review, more practical insights could be collected for the website. Indeed, a benchmark analyzing 9 other microbrewery websites was conducted as well as a qualitative study with 15 respondents. It allowed to bring more specific information regarding the “conventions” used for these kinds of platforms, as well as the users’ expectations but also how they feel a microbrewery website should look like and provide information about. 
All the resources examined and analyzed compared with what had already be done about the legend, social media, and the website made it possible to provide practical and managerial recommendations to lead the marketing strategy with success moving forward.

microbrewery --- digital communication --- storytelling --- website --- benchmark --- social media --- tourism destination --- Sciences économiques & de gestion > Marketing

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This Special Issue on ‘Sustainability and Visitor Management in Tourist Historic Cities’ explores new trends and methods that contribute to sustainable practices for tourism planning and management in historic cities. Thanks to the differentiated approaches adopted by the authors, the Special Issue reflects on the environmental, physical, cultural, and social effects that tourism activity provokes in tourist historic cities. Considering the present debate on tourism in historic cities, there is a special focus on resident perceptions and the social problems and conflicts associated with various tourist activities that have emerged in recent years. New methodologies and sources to measure tourism impacts are also addressed in this book, especially the use of big data technology, another relevant topic. Papers include one literature review and six case studies in the historic cities of Seville and Toledo (Spain), Venice and Matera (Italy), and Porto (Portugal) and Popayán (Colombia). This Special Issue provides practical tools and policy recommendations to measure tourism impacts and promote sustainable management in tourist historic cities.

Research & information: general --- tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception --- tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception

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• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.

Humanities --- Social interaction --- shared short-term rental --- sustainable tourism --- online reviews --- purchase decisions --- social networks --- social media --- Twitter --- tourism --- volunteered geographic information --- OpenStreetMap --- nighttime light remote sensing --- social media usage characteristics --- Big Five personality traits --- personality characteristics --- social characteristics --- information characteristics --- e-WOM --- trust --- brand equity --- brand awareness --- brand image --- topic modeling --- latent Dirichlet allocation --- tourism 4.0 --- online travel agency --- online review --- text analytics --- improve customer satisfaction --- inductive approach --- dimensions of interest --- era of big data --- cultural consensus --- cultural consonance --- online hotel reviews --- trustworthiness --- technology acceptance model --- Generation Y --- overtourism --- organization-public relationship --- place-visitor relationship --- crowdfunding --- consumption value --- inner innovativeness --- perceived risk --- the intention to visit festival --- oblique photography --- mobile applications --- musicals --- city branding --- SNSs --- orientation --- smart tourism city --- smart tourism --- smart city --- sustainable development --- COVID-19 --- tourist destinations --- destination image --- stakeholders --- rural tourism --- social networking service --- theory of planned behavior --- social media use --- graffiti --- text mining --- social network analysis --- travel reality variety program --- viewing motivation --- viewing satisfaction --- presence --- attitude toward tourism destination --- spatial variance --- multiscale GWR --- sharing economy --- Airbnb --- shared short-term rental --- sustainable tourism --- online reviews --- purchase decisions --- social networks --- social media --- Twitter --- tourism --- volunteered geographic information --- OpenStreetMap --- nighttime light remote sensing --- social media usage characteristics --- Big Five personality traits --- personality characteristics --- social characteristics --- information characteristics --- e-WOM --- trust --- brand equity --- brand awareness --- brand image --- topic modeling --- latent Dirichlet allocation --- tourism 4.0 --- online travel agency --- online review --- text analytics --- improve customer satisfaction --- inductive approach --- dimensions of interest --- era of big data --- cultural consensus --- cultural consonance --- online hotel reviews --- trustworthiness --- technology acceptance model --- Generation Y --- overtourism --- organization-public relationship --- place-visitor relationship --- crowdfunding --- consumption value --- inner innovativeness --- perceived risk --- the intention to visit festival --- oblique photography --- mobile applications --- musicals --- city branding --- SNSs --- orientation --- smart tourism city --- smart tourism --- smart city --- sustainable development --- COVID-19 --- tourist destinations --- destination image --- stakeholders --- rural tourism --- social networking service --- theory of planned behavior --- social media use --- graffiti --- text mining --- social network analysis --- travel reality variety program --- viewing motivation --- viewing satisfaction --- presence --- attitude toward tourism destination --- spatial variance --- multiscale GWR --- sharing economy --- Airbnb

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• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.

Humanities --- Social interaction --- shared short-term rental --- sustainable tourism --- online reviews --- purchase decisions --- social networks --- social media --- Twitter --- tourism --- volunteered geographic information --- OpenStreetMap --- nighttime light remote sensing --- social media usage characteristics --- Big Five personality traits --- personality characteristics --- social characteristics --- information characteristics --- e-WOM --- trust --- brand equity --- brand awareness --- brand image --- topic modeling --- latent Dirichlet allocation --- tourism 4.0 --- online travel agency --- online review --- text analytics --- improve customer satisfaction --- inductive approach --- dimensions of interest --- era of big data --- cultural consensus --- cultural consonance --- online hotel reviews --- trustworthiness --- technology acceptance model --- Generation Y --- overtourism --- organization-public relationship --- place-visitor relationship --- crowdfunding --- consumption value --- inner innovativeness --- perceived risk --- the intention to visit festival --- oblique photography --- mobile applications --- musicals --- city branding --- SNSs --- orientation --- smart tourism city --- smart tourism --- smart city --- sustainable development --- COVID-19 --- tourist destinations --- destination image --- stakeholders --- rural tourism --- social networking service --- theory of planned behavior --- social media use --- graffiti --- text mining --- social network analysis --- travel reality variety program --- viewing motivation --- viewing satisfaction --- presence --- attitude toward tourism destination --- spatial variance --- multiscale GWR --- sharing economy --- Airbnb