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Efforts to preserve, display and promote Breton cultural differences in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly perceived to be a French intolerance of cultural diversity within its borders. This book explores the means by which key actors - middle class associations, businesses, governmental bodies, cultural intermediaries - pursued tourist development in the region and the effect this had on Breton cultural identification. Beyond those interested in the history of French tourism, this study will

Heritage tourism --- Tourism --- Bretons --- National characteristics, Breton --- Regionalism --- Tourisme culturel --- Tourisme --- Caractéristiques nationales bretonnes --- Régionalisme --- History --- Social aspects --- Ethnic identity. --- Histoire --- Aspect social --- Identité ethnique --- Bretons -- Ethnic identity. --- Heritage tourism -- France -- Brittany -- History. --- National characteristics, Breton. --- Regionalism -- France -- Brittany. --- Tourism -- Social aspects -- France -- Brittany. --- Geography --- Earth & Environmental Sciences --- Travel & Tourism --- Ethnic identity --- History. --- Caractéristiques nationales bretonnes --- Régionalisme --- Identité ethnique --- Breton national characteristics --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Cultural tourism --- Economic aspects --- Human geography --- Nationalism --- Interregionalism --- Ethnology --- Service industries --- National tourism organizations --- Travel