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In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. 'The Box' tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.
AA / International- internationaal --- 385.320 --- economie, internationaal --- geschiedkundige beschrijvingen --- globalisering --- handel, internationaal --- standaardisatie --- vervoer, containers --- vervoer, goederen --- Vervoer over zee: algemeenheden. --- McLean, Malcom Purcell, 1912-2001 --- Containerization --- Geografie --- History. --- Economische geografie --- Transport. --- McLean, Malcolm Purcell, --- Combined transport --- Container transportation --- Intermodal transportation --- Containers --- Freight and freightage --- History --- Vervoer over zee: algemeenheden --- Conteneurisation --- Histoire --- Conteneurisation - Histoire --- Containerization - History --- McLean, Malcolm Purcell, - 1913-2001 --- transport de marchandises --- conteneur
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One of Switzerland?s most important graphic designers, Josef Müller-Brockman (1914?1996) is the father of functional, objective design and an influential figure for generations of graphic designers around the world. He was a proponent of the grid system, which provides an underlying structure to graphic work, and he created many of the twentieth century?s most significant and memorable posters. His influence on the world of graphic design is immeasurable and his life and work will be presented in this volume for the first time in comprehensive monograph form, with an authoritative text by Kerry William Purcell, author of Phaidon's Alexey Brodovitch, and over 400 images, ranging from finished works and design drafts to personal photographs.
Müller-Brockmann, Josef, --- by Kerry William Purcell --- grafisch design --- Josef Müller-Brockmann (geboren Josef Müller) 1914-1996 (° Rapperswil, Zwitserland) --- grafische vormgeving --- Grafische vormgeving ; reclame ; 20ste eeuw : J. Müller-Brockmann --- affiches --- 766.07 --- brochures --- 766.038 --- typografie --- logo's --- corporate identity --- gebruiksgrafiek --- Müller-Brockmann Joseph --- twintigste eeuw --- Zwitserland --- 766.071 MUELLER-BROCKMANN --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; 1950 - 2000 --- Graphic arts --- graphic design --- typography --- Müller-Brockmann, Josef
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