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Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism.
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Authors:
Barney, Robert Knight
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Wenn, Stephen R.
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Martyn, Scott G.
ISBN: 9780874808094 087480809X Year: 2004 Publisher: Salt Lake City University of Utah press
ISBN: 9780874808094 087480809X Year: 2004 Publisher: Salt Lake City University of Utah press
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Abstract
Keywords
Olympics --- Television and sports --- Economic aspects --- International Olympic Committee.
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