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With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Advertising --- Visual communication. --- Commercial art. --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Psychological aspects. --- Reclame --- Beïnvloeding --- Reclame-effecten --- Beeldcommunicatie --- Audiovisuele media --- Reclamebeïnvloeding --- Commercial art --- Psychological aspects --- E-books --- Publicité --- Vente --- Semiotics --- Advertising. Public relations --- visuele communicatie --- reclameboodschappen --- Communication visuelle --- Art publicitaire --- Aspect psychologique