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ISBN: 0130132934 Year: 1991 Publisher: London Prentice-Hall
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Marketing --- Planification stratégique --- Strategic planning --- Strategische planning --- Strategic planning. --- Management. --- Management --- Marketing - Management.
ISBN: 0138519404 Year: 1991 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,
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Marketing --- Social Sciences and Humanities. Marketing --- Strategic planning. --- Management. --- Marketing (General).
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