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This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
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Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz's two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet). Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass. The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.--
Streaming video --- Streaming technology (Telecommunications) --- Subscription business. --- Economic aspects. --- Netflix (Firm) --- E-books
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How streaming services and internet distribution have transformed global television culture.Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging-including Netflix, the world's largest subscription video-on-demand service.Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix's ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
E-books --- Video-on-demand. --- Streaming video. --- Television broadcasting. --- International broadcasting. --- Netflix (Firm)
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Unlock opportunities in the IT industry through the entry level Google Cloud Platform (GCP) and embark on a journey of Cloud Digital Leader certification. In this book, aspiring IT professionals, IT leaders, and enthusiasts will find a comprehensive resource that simplifies the basic technological elements of GCP and the spread of its products and services that are needed to thrive in the digital age. You’ll begin by reviewing the details of GCP’s role in digital transformation and how cloud technology is revolutionizing businesses around the globe. Next, the book covers the use of data in GCP and AI and machine learning implementations in GCP. Further, it discusses use cases involving data lakes and data warehouses. Following this, you’ll examine cloud infrastructure, including technologies around virtual machines, containerization, and serverless computing. The last section focuses on security, managing operations, and monitoring using GCP. You will also gain insight into Google’s framework for service reliability engineering (SRE). This book also serves as an invaluable companion for those pursuing the Cloud Digital Leader Certification. Follow the structured learning path and find detailed insights into the exam objectives, ensuring you are well-prepared for success. The ideas, technology concepts, and frameworks discussed in this book will help IT leaders, IT professionals, and students prepare for the GCP: Cloud Digital Leader certification. It will also help build a good technical understanding for future related GCP certifications. Become GCP Cloud Digital Leader Certified in 7 Days allows you to dive into the world of Google Cloud Platform with confidence, armed with the knowledge to navigate the dynamic landscape of IT and emerge as a digital leader. .
Cloud Computing. --- Electronic data processing personnel --- Cloud computing --- Software engineering. --- Streaming video. --- Certification --- Examinations --- Google (Firm)
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