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Digital marketing strategy: text and cases
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ISBN: 9780131831773 Year: 2004 Publisher: Upper Saddle River (N.J.) Pearson Prentice Hall

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Advanced marketing strategy: phenomena, analysis and decisions
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ISBN: 0130132934 Year: 1991 Publisher: London Prentice-Hall

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From Little's Law to marketing science
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ISBN: 026202991X 0262331500 9780262331500 9780262029919 Year: 2015 Publisher: Cambridge, Massachusetts London, England

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The legacy of a pioneer in operations research and marketing science.

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