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Montre que le partage de l'information ne va pas de soi, car partager la connaissance ce serait s'apprêter à partager les richesses. Le nombre de connaissances est devenu si grand, par ailleurs, que chaque homme ne peut en maîtriser qu'une petite partie. Le problème est de savoir à quelles sources se fier pour s'informer.

Communication --- Disinformation --- Truthfulness and falsehood --- Rumor --- Press and propaganda --- Désinformation --- Vérité et mensonge --- Rumeur --- Presse et propagande --- Propaganda. --- Truthfulness and falsehood. --- 316.773.33 --- #SBIB:309H1025 --- #C9310 --- Informatieve boodschap. Voorlichting--(communicatiesociologie) --- Mediaboodschappen met een informatieve functie --- Mensonge --- 316.773.33 Informatieve boodschap. Voorlichting--(communicatiesociologie) --- Disinformation. --- Désinformation --- Propaganda --- Believability --- Credibility --- Falsehood --- Lying --- Untruthfulness --- Reliability --- Truth --- Honesty --- Communication in politics --- Political psychology --- Social influence --- Advertising --- Persuasion (Psychology) --- Psychological warfare --- Public relations --- Publicity --- Social pressure --- SBIB:309H1025 --- 31677333 --- C9310. --- Mediaboodschappen met een informatieve functie. --- Informatieve boodschap Voorlichting--(communicatiesociologie). --- Post-truth

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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation

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Professional ethics. Deontology --- Legal theory and methods. Philosophy of law --- Belgium --- Fair trial --- Defense (Criminal procedure) --- Procès équitable --- Défense (Procédure pénale) --- Freedom of speech --- Silence (Law) --- BPB1403 --- Secret professionnel --- Preuve --- Droits de la défense --- Contrat --- Droit des obligations --- beroepsgeheim --- arbeidsrecht --- 351.83*9 --- 347.94 --- 351.713 --- 351.82 --- 02.02.a --- 100 Recht --- 351.82 Economisch recht. Economische wetgeving. Economische reglementering. Subsidies voor het bedrijfsleven --- Economisch recht. Economische wetgeving. Economische reglementering. Subsidies voor het bedrijfsleven --- 347.94 Privaatrechtelijk bewijs --- Privaatrechtelijk bewijs --- 351.83*9 Sociaal strafrecht. Sociaal procesrecht. Arbeidstuchtrecht. Recht i.v.m. zwartwerk --- Sociaal strafrecht. Sociaal procesrecht. Arbeidstuchtrecht. Recht i.v.m. zwartwerk --- 351.713 Fiscaal recht. Belastingsrecht. Overheidsfinancien. Belastingswezen--z.o.{336.2} --- Fiscaal recht. Belastingsrecht. Overheidsfinancien. Belastingswezen--z.o.{336.2} --- Beroepsgeheim --- Bewijs --- Rechten van de verdediging --- Contract --- Verbintenisrecht --- secret professionnel --- droit du travail --- Verzekeringsovereenkomst ; Algemeen --- Procédure pénale --- Procès équitable --- Défense (procédure pénale) --- Vérité et mensonge (droit pénal) --- E-books --- závazkové právo --- obligacijsko pravo --- võlaõigus --- verbintenisrecht --- e drejta e detyrimeve --- Schuldrecht --- liġi tal-obbligi --- saistību tiesības --- prievolių teisė --- law of obligations --- ενοχικό δίκαιο --- fordringsret --- prawo zobowiązań --- obligationsrätt --- Derecho de las obligaciones --- záväzkové právo --- diritti di obbligazioni --- kötelmi jog --- облигационно право --- velvoiteoikeus --- direito de obrigações --- dreptul obligațiilor --- облигационо право --- obvezno pravo --- облигациско право --- obbligazione civile --- závazky --- civiele verbintenis --- obligación civil --- obligationsret --- αστική ενοχή --- obligation civile --- avtal --- zmluva --- договор --- leping --- ugovor --- līgums --- kontratë --- sopimus --- kontrakt --- umowa cywilna --- pogodba --- szerződés --- sutartis --- Vertrag des bürgerlichen Rechts --- contract --- kuntratt --- contrato --- smlouva --- уговор --- σύμβαση --- contratto --- zaključivanje ugovora --- lepinguline kokkulepe --- sopimuksen tekeminen --- e drejtë kontraktuale --- lepinguline kohustus --- angazhim kontraktual --- e drejtë e kontratave --- assinatura de contrato --- līgumsaistības --- afsluiten van een contract --- conclusion de contrat --- склучување на договор --- συμφωνία --- ugovorna obaveza --- angajament contractual --- szerződéskötés --- договорно право --- kontrakts --- verplichting --- ondertekening van een contract --- līgumattiecības --- sopimusperusteisuus --- договорна обврска --- Vertragsunterzeichnung --- overenskomst --- vertragliche Verpflichtung --- law of contract --- Vereinbarung des bürgerlichen Rechts --- līgumtiesības --- uzatvorenie zmluvy --- firma di un contratto --- contractual commitment --- Vertragsabschluss --- compromiso --- úmluva --- szerződéses kötelezettség --- forpligtelse --- droit des contrats --- aftaleret --- szerződések joga --- sutartinė prievolė --- conclusión de contrato --- συμβόλαιο --- diritto contrattuale --- lepinguõigus --- раскинување на договор --- zmluvná dohoda --- sutarčių teisė --- tecknande av kontrakt --- indgåelse af kontrakt --- contractual agreement --- signature de contrat --- bindende tilsagn --- slutande av avtal --- smluvní právo --- līguma slēgšana --- Vetragsrecht --- склучување договор --- stipulazione di un contratto --- zmluvný záväzok --- direito dos contratos --- contract law --- conclusão de contrato --- δίκαιο των συμβάσεων --- szerződés megkötése --- conclusion of a contract --- contractrecht --- ugovorno pravo --- susitarimas dėl sutarties --- sopimusoikeudet --- marrëveshje kontraktuale --- compromisso --- σύναψη συμβάσεως --- uzavření smlouvy --- firma de contrato --- υπογραφή συμβάσεως --- dohoda --- lepingu sõlmimine --- δέσμευση --- sutarties sudarymas --- avtalsrätt --- Derecho contractual --- szerződéses megállapodás --- sopimusvelvoite --- përfundim i një kontrate --- δικαιώματα της υπεράσπισης --- të drejtat e mbrojtjes --- derechos de la defensa --- prawo do obrony --- puolustuksen oikeudet --- drept la apărare --- gynybos teisės --- rechten van de verdediging --- aizstāvības tiesības --- právo na obhajobu --- kaitse õigused --- direitos da defesa --- rights of the defence --- Rechte der Verteidigung --- forsvarsrettigheder --- права на защитата --- pravice obrambe --- drittijiet tad-difiża --- pravo na obranu --- права на одбраната --- права одбране --- diritti della difesa --- försvarets rättigheter --- védelemhez való jog --- nekaltumo prezumpcija --- prava optuženika --- τεκμήριο αθωότητας --- aizstāvība --- teisė į gynybą --- presumpce neviny --- vermoeden van onschuld --- tiesības tikties ar advokātu --- oskuldsprincipen --- tiesības uz aizstāvību --- anklagedes rettigheder --- e drejtë e avokatit mbrojtës për vizitë --- oskuldspresumption --- tilltalades rättigheter --- Besuchsrecht des Anwalts --- a vádlott jogai --- право на бранител --- drepturile acuzatului --- prezumția de nevinovăție --- a védelem joga --- oikeus asianajajan vierailuihin --- diritti dell'accusato --- droit de visite des avocats --- gynėjo teisės --- uskyldsformodning --- süütuse eeldamine --- pravo na posjetu odvjetnika --- rechten van de verdachte --- presunción de inocencia --- Rechte des Beklagten --- direito de visita do advogado --- droits de l'accusé --- bezoekrecht van de advocaat --- δικαίωμα επίσκεψης των δικηγόρων --- rights of the accused --- ártatlanság vélelme --- süüdistatava õigused --- right to counsel's visits --- právo na návštevu obhajcu --- a gyanúsítottat megillető jogok --- právo obžalovaného --- a terheltet megillető jogok --- apsūdzētā tiesības --- претпоставка на невиност --- syytetyn oikeudet --- teisė susitikti su savo advokatu --- të drejtat e të akuzuarit --- презумпција на невиност --- õigus kaitsjaga kohtuda --- syyttömyysoletus --- pretpostavka nedužnosti --- rätt till besök av advokat --- diritto di visita degli avvocati --- kaltinamojo teisės --- práva obvinených --- prezumim i pafajësisë --- derecho de visita de los abogados --- Unschuldsvermutung --- právo na návštěvu obhájce --- presunzione di innocenza --- nevainīguma prezumpcija --- presunção de inocência --- derechos del acusado --- présomption d'innocence --- aizstāvis --- direitos do acusado --- δικαιώματα του κατηγορούμενου --- права на обвинетиот --- presumption of innocence --- доказ --- bewijs --- dowód --- proof --- правно доказателство --- evidenza --- probă judiciară --- důkaz --- dôkaz --- απόδειξη --- prova --- Rechtsbeweis --- pierādīšana --- todiste --- prueba --- dokaz --- tõend --- bevis --- provë --- bizonyíték --- įrodymas --- bevisbörda --- Beweis --- товар на докажување --- dužnost dokazivanja --- βάρος της απόδειξης --- утврдување вистинитост --- pierādīšanas līdzekļi --- carga de la prueba --- inversión de la carga de la prueba --- ónus da prova --- факт --- teret dokaza --- pienākums pierādīt --- bizonyítási teher --- tõendamiskohustus --- bizonyítási teher megfordulása --- судски доказ --- dôkazné bremeno --- obligația de a depune mărturie --- onere della prova --- barrë e provës --- Beweislast --- onus of proof --- důkazní břemeno --- todistustaakka --- pierādīšanas pienākums --- bevisbyrde --- onus --- charge de la preuve --- įrodinėjimo pareiga --- bewijslast --- segredo profissional --- sigriet professjonali --- segreto professionale --- sekret profesional --- επαγγελματικό απόρρητο --- služobné tajomstvo --- ametisaladus --- služební tajemství --- profesionalna tajna --- profesionāls noslēpums --- tajemnica zawodowa --- profesinė paslaptis --- professional secret --- tystnadsplikt --- szakmai titok --- tavshedspligt --- secret profesional --- Berufsgeheimnis --- secreto profesional --- ammattisalaisuus --- професионална тайна --- poklicna tajnost --- професионална тајна --- tystnadsplikt för sjukvårdspersonal --- orvosi titoktartás --- secreto médico --- medisch geheim --- důvěrnost informací --- profesní tajemství --- доверливост на информации --- secret médical --- szakmai titoktartás --- lékařské tajemství --- службена тајна --- тајност на медицинските податоци --- slib mlčenlivosti --- доверливост на личните податоци --- деловна тајна --- segredo médico --- ügyvédi titoktartás --- tjänstehemlighet --- ärztliche Schweigepflicht --- ιατρικό απόρρητο --- kutsesaladus --- професионална адвокатска тајна --- sekretess --- доверливи информации --- принцип на доверливост --- dlí na n-oibleagáidí --- conradh --- cearta na cosanta --- cruthúnas --- rún gairmiúil --- Droits de la défense --- Belgique