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McDonaldisation, Masala McGospel, and om economics
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ISBN: 9385985868 8132112199 1282839861 9786612839863 813210613X 9788132106135 8132104730 9788132104735 9788132104735 9353881684 Year: 2010 Publisher: New Delhi Washington, DC SAGE Publications

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Abstract

This text looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people. The author seeks to understand the outworking of the American phenomenon of televangelism in India.

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