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Medicine, Physical.

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Aktives Marketing ist heute für Physiotherapeuten mit eigener Praxis immens wichtig. Zum einen wächst der Konkurrenzdruck bei weiterhin steigenden Zahlen von Praxisneugründungen, zum anderen erfordert der in Bewegung geratene „Gesundheitsmarkt" ganz neue Strategien zur Existenzsicherung: Mit gezieltem Marketing müssen aktiv Kunden geworben werden. Aber wie geht man dabei vor? Hier erfahren niedergelassene Physiotherapeuten auf unterhaltsame Weise, wie Marketing grundsätzlich funktioniert und wie sie die einschlägigen Instrumente für sich und ihre definierten Unternehmensziele auf dem Gesundheitsmarkt „arbeiten lassen" können. Im Vordergrund stehen Konzepte, die in kleinen Praxen mit wenigen Mitarbeitern, ohne hohen Kosten- und Zeitaufwand, aber doch spürbar effizient umgesetzt werden können.

Physiotherapy. --- Physical therapy --- Medicine, Physical --- Marketing.

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Medicine, Physical --- Rehabilitation --- Physical and Rehabilitation Medicine. --- Rehabilitation. --- Medicine, Physical. --- Medical rehabilitation --- Médecine physique --- Réadaptation --- pardons.

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Medicine, Physical. --- Medical rehabilitation. --- Médecine physique --- Réadaptation

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Every medical student and junior resident needs a basic introductory survey that concisely presents all of the critical information underlying their specialty. In Essential Physical Medicine and Rehabilitation, nationally and internationally recognized experts join forces to summarize the essential facts needed to do a successful clinical rotation in physical medicine and rehabilitation (PM&R). Writing to be quickly read and comprehended, the authors spell out the implications of brain injury, the effects of spinal cord injury, the uses of orthotics and prosthetics, and the crucial importance of cardiac and pulmonary rehabilitation to maximize functional independence. Additional chapters concisely detail the principles of pediatric, neuromuscular, cancer, and orthopedic rehabilitation, and demonstrate the use of electrodiagnostic techniques that can be used to help localize a lesion of the neuromuscular system and determine its severity, time course, and prognosis. Comprehensive in its organization and concise in its presentation of essential information, Essential Physical Medicine and Rehabilitation not only explains to the medical student and junior resident everything they need to know before and during residency training and a first rotation, but also provides a handy review for passing PM&R board exams.

Medicine, Physical. --- Medical rehabilitation. --- Medicine, Rehabilitation --- Rehabilitation medicine --- Rehabilitation --- Medicine, Physical --- Physiatrics --- Physical medicine --- Medicine --- Medical rehabilitation --- Rehabilitation. --- Rehabilitation Medicine. --- Rehabilitation medicine.