Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.

Social sciences (general) --- Communication models --- Communication and culture --- History

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Communication in design --- Communication models --- Communication en design --- Modèles de communication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Erstmals wird hier eine allgemeine Medientheorie ausgearbeitet, die mediale Ereignisse auf ihre kommunikativen, materiellen und semiotischen Aspekte hin untersucht. Diese Theorie entwickelt Grundbegriffe für eine kohärente Beschreibung von einfachen und komplexen, neuen und alten Medien sowie von diversen Medienkonstellationen. Neben der begrifflichen Einordnung unterschiedlicher medientheoretischer Ansätze geht es in dieser Studie gleichermaßen um natürliche, artifizielle, individuelle und digitale Medien sowie um Massenmedien. Julia Genz und Paul Gévaudan liefern ein interdisziplinäres Grundlagenwerk, das sowohl für Fachwissenschaftler_innen und Studierende als auch für eine breitere Leserschaft von Interesse ist. »[Das Buch] dürfte Fachwissenschaftlern helfen, bestehende Konzepte und Modelle in neue argumentative Zusammenhänge einzubinden; Studierenden kann es einen unterstützenden Zugang zu den Begriffen und Konzepten der Medientheorie eröffnen.« Lars Grabbe, www.sehepunkte.de, 17/9 (2017) »Ein interdisziplinäres Grundlagen- und Nachschlagewerk.« Tobias Held, MEDIENwissenschaft, 3 (2017) »Das Buch zeigt neue Ideen für eine alte Debatte auf. Der Band [bündelt] die Lesarten der Linguistik und Literaturwissenschaft auf Medien und ist innerhalb dieser Perspektiven beachtenswert.« Martin R. Herbers, M&K, 3 (2017)

Communication models. --- Models, Communication --- Information theory --- Medialität; Medien; Semiotik; Semiose; Kommunikationsmodelle; Intermedialität; Transmedialität; Multimedialität; Sprache; Charles Sanders Peirce; Ferdinand De Saussure; Umberto Eco; Koch/Oesterreicher; McLuhan; Shannon/Weaver; Wittgenstein; Medientheorie; Medienästhetik; Medienwissenschaft; Mediality; Media; Semiotics; Semiosis; Communication Models; Intermediality; Transmediality; Multimediality; Language; Koch/oesterreicher; Shannon/weaver; Media Theory; Media Aesthetics; Media Studies --- Communication Models. --- Ferdinand De Saussure. --- Intermediality. --- Koch/oesterreicher. --- Language. --- Media Aesthetics. --- Media Studies. --- Media Theory. --- Media. --- Multimediality. --- Semiosis. --- Semiotics. --- Shannon/weaver. --- Transmediality. --- Umberto Eco. --- Wittgenstein.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In the early twentieth century, Ferdinand de Saussure envisioned ""a science which studies the role of signs as part of social life"". About a century later, a science has emerged that is very much in the spirit of that envisioned by de Saussure. Researchers who are developing this science, which has been labeled Experimental Semiotics, conduct controlled studies in which human adults develop novel communication systems or impose novel structure on systems provided to them. This volume offers a primer to Experimental Semiotics and presents a set of studies conducted within this new discipline.

Semiotics --- Semiotics. --- Communication models. --- Interpersonal communication. --- Nonverbal communication. --- Non-verbal communication --- Communication --- Expression --- Interpersonal relations --- Models, Communication --- Information theory --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Marketing. --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Communication models. --- Communication systems. --- Models, Communication --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Business. --- Management science. --- Business and Management. --- Business and Management, general. --- Information theory --- Industrial management --- Aftermarkets --- Selling --- Trade --- Economics --- Management --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision