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Book
Growth hacker marketing : a primer on the future of PR, marketing, and advertising
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ISBN: 9781591847380 1591847389 Year: 2014 Publisher: New York, New York Portfolio/Penguin

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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--


Book
Art in the age of the internet, 1989 to today
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ISBN: 9780300228250 0300228252 Year: 2018 Publisher: Boston New Haven - London Institute of Contemporary Art Yale University Press

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Featuring essays by leading curators, scholars, and critics, this book provides an in-depth look at how the internet has impacted visual art over the past three decades. From the fall of the Berlin Wall to Black Lives Matter, the internet's promise to foster communication across borders and democratize information has evolved alongside its rapidly developing technologies. While it has introduced radical changes to how art is made, disseminated, and perceived, the internet has also inspired artists to create inventive and powerful work that addresses new conceptions of community and identity, modes of surveillance, and tactics for resistance. Art in the Age of the Internet, 1989 to Today traces the relationship between internet culture and artistic practice through the work of contemporary artists such as Ed Atkins, Camille Henrot, and Anicka Yi, and looks back to pre-internet pioneers including Nam June Paik and Lynn Hershman Leeson. Conversations between artists reveal how they have tackled similar issues using different technological tools. Touching on a variety of topics that range from emergent ideas of the body and human enhancement to the effects of digital modes of production on traditional media, and featuring more than 200 images of works including painting, performance, photography, sculpture, video, and web-based projects, this volume is packed with insightful revelations about how the internet has affected the trajectory of contemporary art.


Book
Computer networking : a top-down approach
Authors: ---
ISBN: 9781292153599 1292153598 9781292153605 1292153601 Year: 2016 Publisher: Boston : Pearson,

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About the Book : UPDATED! Chapters have been re-organized for the first time since the text’s original publication. The network layer, which had been previously covered in a single chapter, is now covered in Chapter 4 (which focuses on the so-called “data plane” component of the network layer) and Chapter 5 (which focuses on the network layer’s “control plane”). This expanded coverage of the network layer reflects the swift rise in importance of software-defined networking (SDN), arguably the most important and exciting advance in networking in decades. UPDATED! Individual chapters have been updated to reflect changes in the field of computer networking: Chapter 1 has been updated to reflect the ever-growing reach and use of the Internet. Chapter 2, which covers the application layer, has been significantly updated. Material on the FTP protocol has been removed, and hash tables have been distributed to make room for a new section on application-level video streaming and content distribution networks, together with Netflix and YouTube case studies. The socket programming sections have been updated from Python 2 to Python 3.Chapter 3, which covers the transport layer, has been modestly updated. The material on asynchronous transport mode (ATM) networks has been replaced by more modern material on the Internet’s explicit congestion notification (ECN), which teaches the same principles. Chapter 4 covers the “data plane” component of the network layer - the per-router forwarding function that determine how a packet arriving on one of a router’s input links is forwarded to one of that router’s output links. Chapter 5 covers the control plane functions of the network layer–the network-wide logic that controls how a datagram is routed along an end-to-end path of routers from the source host to the destination host. As in previous editions, routing algorithms are covered, as well as routing protocols (with an updated treatment of BGP) used in today’s Internet. A significant new section on the SDN control plane has been added, where routing and other functions are implemented in so-called SDN controllers.Chapter 6, which now covers the link layer, contains an updated treatment of Ethernet and data center networking.Chapter 7, which covers wireless and mobile networking, contains updated material on 802.11 (so-called “WiFi) networks and cellular networks, including 4G and LTE. REVISED! Significant new material involving end-of-chapter problems has been added. As with all previous editions, homework problems have been revised, added, and removed. A balanced presentation focuses on the Internet as a specific motivating example of a network and also introduces students to protocols in a more theoretical context. A chapter on wireless and mobility includes insight into 802.11 and coverage of ad hoc networking. Principles and Practice boxes throughout demonstrate real-world applications of the principles studied. Case History boxes are sprinkled in to help tell the story of the history and development of computer networking. Material on application programming development is included, along with numerous programming assignments. A highly developed art program enhances the descriptions of concepts. [Publisher]

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