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Book
Blending and the study of narrative : approaches and applications
Authors: ---
ISBN: 9783110291124 9783110291230 3110291231 3110291126 3110291231 1283857243 9781283857246 Year: 2012 Publisher: Berlin de Gruyter

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Abstract

The theory of Blending, or Conceptual Integration, proposed by Gilles Fauconnier and Marc Turner, is one of most promising cognitive theories of meaning production. It has been successfully applied to the analysis of poetic discourse and micro-textual elements, such as metaphor. Prose narrative has so far received significantly less attention. The present volume aims to remedy this situation. Following an introductory discussion of the connections between narrative and the processes of blending, the contributions demonstrate the range of applications of the theory to the study of narrative. They cover issues such as time and space, literary character and perspective, genre, story levels, and fictional minds; some chapters show how such phenomena as metalepsis, counterfactual narration, intermediality, extended metaphors, and suspense can be fruitfully studied from the vantage point of Conceptual Integration. Working within a theoretical framework situated at the intersection of narratology and the cognitive sciences, the book provides both fresh readings for individual literary and film narratives and new impulses for post-classical narratology.


Book
Digital Marketplaces Unleashed
Authors: --- ---
ISBN: 366249275X 3662492741 Year: 2018 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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Abstract

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.   The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.


Book
London post-2010 in British literature and culture
Authors: ---
ISBN: 9004344012 9789004344013 9789004343993 9004343997 Year: 2017 Publisher: Leiden, Netherlands ; Boston, [Massachusetts] : Brill Rodopi,

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Abstract

London post-2010 in British Literature and Culture explores cultural and literary representations of London since around 2010 and focuses on a period in which a string of celebratory national and global media events, but also riots and anti-capitalist protests have cemented London’s status as a paradigmatic world city. This collection of articles brings together a wide variety of topics, such as the 2011 London riots, the London Olympics of 2012, royal festivities, the Tube anniversary, memorials, and London in recent novels and blockbuster films. The contributions look at the way in which cultural and literary texts articulate competing versions of the contemporary city, oscillating between either supporting or subverting the hegemonic narrative of London as a place of cosmopolitan harmony and inclusion.


Book
Digitales Kulturerbe : Bewahrung und Zugänglichkeit in der wissenschaftlichen Praxis
Author:
ISBN: 1000044869 3731503174 Year: 2015 Publisher: KIT Scientific Publishing

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Abstract

Today, access to our cultural heritage is mostly of a digital nature. Cultural assets that are not directly accessible via the Internet are at risk of becoming irrelevant. It is up to us, as contemporary witnesses to this change, to help shape the digital future of our cultural heritage in a responsible manner. This book provides insights into measures to preserve that heritage and make it accessible, and discusses the accompanying opportunities, challenges, and dangers.


Book
Characters in Fictional Worlds
Authors: --- --- --- --- --- et al.
ISBN: 3110232413 3110486067 9786612934247 1282934244 3110232421 9783110232424 9781282934245 9783110232417 Year: 2010 Publisher: Berlin Boston

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Although fictional characters have long dominated the reception of literature, films, television programs, comics, and other media products, only recently have they begun to attract their due attention in literary and media theory. The book systematically surveys today ́s diverse and at times conflicting theoretical perspectives on fictional character, spanning research on topics such as the differences between fictional characters and real persons, the ontological status of characters, the strategies of their representation and characterization, the psychology of their reception, as well as th

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