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Applications of management sciences in marketing
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ISBN: 0130388513 9780130388513 Year: 1970 Publisher: Englewood Cliffs Prentice Hall

Design and marketing of new products
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ISBN: 0132015676 9780132015677 Year: 1993 Publisher: Englewood Cliffs, N.J. Prentice Hall


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Management science in marketing
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Year: 1969 Publisher: Englewood Cliffs (N.J.): Prentice Hall

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Essentials of new product management
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ISBN: 013286584X Year: 1987 Publisher: Englewood Cliffs (N.J.): Prentice Hall international


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From Little's Law to marketing science
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ISBN: 026202991X 0262331500 9780262331500 9780262029919 Year: 2015 Publisher: Cambridge, Massachusetts London, England

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The legacy of a pioneer in operations research and marketing science.


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Prelaunch forecasting of new automobiles : models and implementation
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Year: 1989 Publisher: Cambridge (Mass.): Marketing Science Institute

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