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KU Leuven (2)

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book (2)

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English (2)

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2004 (1)

2002 (1)

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Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism.
Authors: Barney, Robert Knight --- Wenn, Stephen R. --- Martyn, Scott G.
ISBN: 9780874808094 087480809X Year: 2004 Publisher: Salt Lake City University of Utah press

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Keywords
Olympics --- Television and sports --- Economic aspects --- International Olympic Committee.

Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism
Authors: Barney, Robert K. --- Martyn, Scott G. --- Wenn, Stephen R.
ISBN: 0874807131 Year: 2002 Publisher: Salt Lake City University of Utah press

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Abstract

Keywords
Olympics --- Television and sports --- Economic aspects --- International Olympic Committee.

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