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Museology --- Applied marketing --- museology --- art appreciation --- museums [buildings] --- audiences --- sociaal-wetenschappelijk onderzoek --- overheidsbeleid --- musea --- publiekswerving --- Neanderthalers --- Neanderthal Museum [Mettmann] --- National Museum of Science and Technology of Catalonia [Barcelona] --- St Mungo Museum of Religious Life and Art [Glasgow] --- Drents Museum [Assen] --- Hospice comtesse museum [Lille] --- Krefelder Kunstmuseen --- National Museum of Denmark [Copenhagen]