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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.

Branding (Marketing) --- Brand name products --- Product counterfeiting --- Gray market --- Trademark infringement --- Consumer behavior. --- Imitation. --- Industrial property. --- Marketing --- Trademarks. --- Law and legislation --- Law and legislation.

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& vrijheid van mededinging en intellectuele rechten & omzetting richtlijn in Beneluxwetgeving / harmonisatierichtlijn van 1988 & gemeenschapsmerk & merk bescherming door douane & bescherming van geografische aanduidingen & handelsnaam vennootschapsnaam dienstmerk & e.g verdrag art.85 86 en 36 intellectuele rechten & w.h.p / wet handelspraktijken en recht op intellectuele eigendom

Industrial and intellectual property --- Auteursrecht --- Burgerlijk recht --- Droit civil --- Droit commercial --- Droits d'auteur --- Europese Unie --- Handelsrecht --- Union européenne --- Trademark infringement --- Competition, Unfair --- Trademarks --- Law and legislation --- Academic collection --- AA / International- internationaal --- BE / Belgium - België - Belgique --- 347.772 --- 347.773 --- 347.770 --- 334.154.34 --- 343.533 --- U29 - Propriétés intellectuelles - Intellectuele eigendomsrecht --- -Trademark infringement --- -Trademarks --- -Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- Infringement of trademark --- Intellectual property infringement --- Competition --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Commercial law --- Industrial property --- Torts --- Advertising laws --- Fabriek- en commerciële merken. --- Industriële tekeningen en modellen. --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden. --- Merken en octrooien in de Europese Gemeenschappen. --- Namaak van industriële merken, tekeningen en modellen. --- -Law and legislation --- Criminal provisions --- -Fabriek- en commerciële merken. --- -Competition, Unfair --- Merchant marks --- Merken en octrooien in de Europese Gemeenschappen --- Namaak van industriële merken, tekeningen en modellen --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden --- Fabriek- en commerciële merken --- Industriële tekeningen en modellen --- Belgium --- Trademark infringement - Belgium --- Competition, Unfair - Belgium --- Trademarks - Law and legislation - Belgium