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'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.

Advertising --- Consumers --- #SBIB:309H2800 --- #SBIB:309H2821 --- 659 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer attitudes --- Market surveys --- Consumers' preferences --- Attitudes --- Reclame: algemene werken --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame. Public relations --- Attitudes. --- Advertising. --- Advertising. Public relations --- E-books --- Consumers - Attitudes.